After decades as a niche market the disabled have become a driving force in technology and a giant inspiration for innovation.
After YEARS of butting my head against investor and angel “walls” – years of these “experts” continuously “informing” me that the disabled market is just too “niche” – that a company: My company to be exact: Dignity by Design – dedicated to creating Mainstream Fashion for the disabled – the Veteran and aging Baby Boomers – is just too “risky” and too “limited in social impact”…too, too, too. What they’ve always meant was: Not glossy enough – not high tech – not sexy.
Things are about to shake up and the recognition is coming from the Big Dogs like Google.
…How Sexy is THAT boys and girls????